Vineyard Vines

VINEYARD VINES CELEBRATES RED, WHITE & BLUE IN THE PALM BEACHES

Classic American lifestyle brand Vineyard Vines chose northern Palm Beach County as the setting for its Summer Red, White & Blue Collection campaign, capturing vibrant coastal imagery at Love Street, DuBois Park, and Coral Cove Park. The production, featuring a 35-person crew, celebrated timeless summer style and patriotic spirit.

Production was filmed throughout the iconic Jupiter Inlet Lighthouse & Museum, waterfront views, beachside pathways, and tropical scenery that define the area's coastal charm. Additional lifestyle imagery at DuBois Park and Coral Cove Park highlighted pristine beaches and crystal-clear waters, creating an idyllic backdrop for the collection. As the nation looks ahead to the America250 celebration, the campaign captures the timeless American spirit and patriotic traditions that continue to inspire brands and audiences alike.

The Palm Beach County Film & Television Commission supported permitting across all locations, helping ensure a seamless production while showcasing The Palm Beaches as a premier destination for fashion, commercial photography, and Americana-inspired storytelling.