PB Film
PB Film
PB Film
PB Film
PB Film
PB Film
Tourism PSA Award
Sponsored by The Palm Beaches
The Palm Beaches is the official tourism marketing organization for Palm Beach County, responsible for promoting the area as a premier travel destination. The organization works to grow tourism and its economic impact by handling destination marketing, sales, and visitor services.
Students are encouraged to submit public service announcements that inspire and engage viewers to visit The Palm Beaches through creative storytelling. This award celebrates student-created work that showcases the unique beauty, experiences, and vibrant energy of The Palm Beaches by crafting messages that not only entertain but also invite audiences to explore, discover, and connect with the destination. Whether highlighting sun-soaked beaches, dynamic arts scenes, or hidden gems throughout the county, this category challenges students to capture the spirit of The Palm Beaches and spark curiosity that turns into real-world visits.
Please review all criteria prior to developing your PSA.
Open to Florida High School and College Students
Video must be 30 or 60 seconds (TRT) (excluding credits).
$1,000 Award
Funds are awarded to the submitting school.
Submitted projects will be judged on the following set of criteria:
Theme
Originality/Creativity
Direction
Writing
Cinematography
Performances
Production Value
Pacing
Structure
Sound/Music
Messaging/Branding
Hotels, dining, shopping, world-class sporting events and inspiring cultural attractions make Palm Beach County, Florida’s finest travel experience. Every opportunity to visit America’s First Resort Destination™ serves as a reminder that The Palm Beaches welcome everyone.
Main message should capture the following:
Genuine hospitality is a way of life in The Palm Beaches with a vibrant blend of people, cultures, and coastal towns. With 47 miles of beaches, vast natural areas, a wide variety of culinary options, world-class golf courses and luxurious spas, there’s something appealing for everyone. As America’s First Resort Destination®, The Palm Beaches offers stunning resort and hotel properties with memorable experiences for those seeking a sunny escape.
Points to consider:
- From Jupiter to Boca Raton, enjoy 47 miles of pristine coastline. As the closest spot in North America to the clear Gulf Stream waters, The Palm Beaches attract sea turtles, tropical fish, sailfish, goliath grouper, dolphins, and more. As the Sea Turtle Capital™ of Florida, our beaches are home to some of the largest density of sea turtle nests in the world. Divers and snorkelers can explore more than 160+ artificial reefs and an abundance of deep-water wrecks.
- Florida’s Golf Capital: The world’s best golfers don’t just play here – they live here. Walk in the footsteps of legends on more than 160 sun-soaked golf courses designed by the greatest architects in the game.
- Inspiring Arts & Culture: The Palm Beaches are Florida’s Cultural Capital®, home to more than 200 art, entertainment and historical venues, from world-class museums and breathtaking outdoor sculpture gardens to premier theaters and performance spaces.
- Nature & Outdoors: The Palm Beaches are known for world-famous hotels, boutiques and golf, but we are also home to stunning natural areas, protected wetlands and dive sites teeming with life.
- Invite viewers to visit ThePalmBeaches.com for more information to plan their trip.
For messaging that packs a punch, keep these points in mind:
Accurate
Your message should be well-supported and thoroughly researched with no misinformation and include details specific to The Palm Beaches.
Believable
Your wording and voice should be thoughtfully formulated and flexible enough to make sense for a broad audience, so you can reach multiple demographics with a single message.
Clear, Concise, and Communicable
Messaging should be short and straight to the point and easy to share across multiple modes of media. It should be unique enough to stand out from the crowd.
Engaging
To spark interest, your commercial could include a continuing element that viewers can easily remember (i.e. logo, catchphrase, or a visual theme).
SUBMISSION PROCESS:
1. Register as an applicant by clicking the Submit Your Project button below, which will direct you to the FilmFreeway platform for the SSOF. If you don't already have an account with FilmFreeway, you must create a free account to upload and submit your project.
2. Once on the FilmFreeway platform, click the Green SUBMIT NOW Button select your category and complete the submission process including uploading your video.







