PB Film

THE PALM BEACHES TV REACHES HALF A MILLION VIEWERS

The Palm Beaches TV Facebook Watch Party series has surpassed a reach of a half of million people. With 41 episodes completed and broadcast on Facebook, the campaign has reached over 500,000 people, directly targeting those who are within driving distance to The Palm Beaches. Targeting the drive market throughout the pandemic has been a strategic goal of the campaign which has allowed The Palm Beaches brand and identity to remain top of mind for travelers to consider when they are ready. The series kicked off over a year ago and has broadcast a new episode every Tuesday at noon.

The episodes are created by repurposing content from the 40 hours of original programming airing on The Palm Beaches TV. To continue the success, tourism stakeholders are encouraged to share, like and repost the episode to expand the reach of the audience in a coordinated effort to help boost recovery efforts for tourism. View past episodes and sign up for release reminders at facebook.com/FreePermits.