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Newsletter Articles

SERENA WILLIAMS RETURNS TO G-STAR

 
Serena on Sound Stage One at G-Star Studios

Tennis legend Serena Williams returned to G-Star Studios in Palm Springs to film a commercial for Away, an American luggage and travel accessories company. Three custom sets were built on Sound Stage One which is owned by G-Star High School of the Arts. “Serena is such an inspiration to our students for her many accomplishments,” said G-Star Founder, Greg Hauptner. “It was especially rewarding to have her represent Away since it’s a $150 million designer, manufacturer and retailer that was started by two young entrepreneurs, Jennifer Rubio and Stephanie Korey...” Hauptner added, “This production is particularly exciting for our female students to see the accomplishments of successful young women like Serena, Jennifer and Stephanie and be inspired by them.” Serena teamed up with Away again this year to launch the second collection she co-designed. See more at awaytravel.com/serena-williams.