PB Film

VISIT FLORIDA LAUNCHES LIVE MORE FLORIDAYS CAMPAIGN

In August, VISIT FLORIDA unveiled its revitalized destination campaign, “Live More Floridays”, created in partnership with Margaritaville and Grammy-nominated musician Mac McAnally. The campaign features a re-imagined version of Jimmy Buffett’s 1986 classic “Floridays” and showcases stunning cinematic visuals, including drone footage of the Jupiter Lighthouse, local talent, and coastal storytelling that reflects Florida’s vibrant way of life.

Designed for global distribution, the refreshed brand spot has already reached tens of thousands of viewers across YouTube, broadcast, and social platforms, with engagement continuing to climb. “Florida isn’t just a vacation state, it’s a vacation state of mind,” said Brett Laiken, Chief Marketing Officer of VISIT FLORIDA. “This campaign brings that spirit to life, reminding travelers that beyond the beaches and theme parks, Florida is full of unexpected moments that make you feel free, inspired, and completely yourself.”

Learn more about this campaign at VISIT FLORIDA.