PB Film

UNDER ARMOUR TEAMS UP IN PBG

“Do they know you by name? Study your tape? Flinch hearing your number?”

The latest commercial release from Under Armour for their team sports apparel and equipment was filmed in Palm Beach County, in collaboration with a local high school football team out of Palm Beach Gardens who knows just how to intimidate their competition. The commercial is shot through the point of view of the player as he takes on practices and workouts culminating in the big game.

Over 50 crew members brought the vision to life, complying with strict protocols for COVID safety on set. Titled The Only Way Is Through, the commercial was released nationally in April. Watch it at  youtube.com/watch?v=3Fms6CsQZY0.