PB Film

THE PALM BEACHES GOES PRO: A-LIST ATHLETES SET THE STAGE

When superstar athletes choose to live and play in The Palm Beaches, the cameras inevitably follow. From global ad campaigns to major league broadcasts, celebrity-driven production is surging across Palm Beach County. In recent months, a wave of high-profile projects has been drawn to the area, driven by local legends who continue to shape culture, commerce, and community.

In recent months, a wave of high-profile projects has been drawn to the area, driven by local legends who continue to shape culture, commerce, and community. Serena Williams filmed the viral “Mic Drop” spot for the 2025 Lincoln Navigator in downtown West Palm Beach. The commercial showcases the luxury vehicle and Williams’ iconic presence, helping drive national buzz.

Venus Williams joined the action with a health-focused campaign for the walking app WeWard, encouraging active living with help from scenic local backdrops.

Coco Gauff highlighted her hometown pride while promoting her signature shoe, the Coco Delray, in a New Balance commercial shot in Delray Beach.

TGL presented by SoFi premiered on ESPN to nearly a million viewers while Major League Baseball spring training included dozens of televised games from The Palm Beaches across several regional and national networks. According to ESPN, the West Palm Beach-based Houston Astros and Washington Nationals along with the Jupiter-based Miami Marlins and St. Louis Cardinals, averaged 378,000 viewers per game on its network, the highest preseason average since 2016 and a 29% jump from 2023.

Meanwhile, the inaugural James Hardie Pro Football Hall of Fame Invitational took place at The Old Course at Broken Sound Club in Boca Raton and was broadcast on Golf Channel over three days.