Shaquille O'Neal

SHAQUILLE O'NEAL EYEWEAR, DEBBIE ROTMAN SELECT BOCA RATON

A commercial still photography shoot for Now Optics brought production to Boca Raton’s Patch Reef Park, where talent modeled Shaquille O’Neal eyewear in an active outdoor setting. The campaign captured athletes in motion, highlighting the performance, durability, and versatility of the brand against Palm Beach County’s natural backdrop.

Photographed by Debbie Rotman Photography, the shoot made the most of the park’s open green space and bright south Florida light, creating dynamic visuals that aligned with the campaign’s energetic tone.

The authentic, lifestyle driven setting reinforced the strength and everyday wearability of the eyewear collection. Commercial productions like this continue to showcase Palm Beach County as a go to destination for advertising and branded content, offering diverse locations, year round sunshine, and a streamlined permitting process that keeps projects moving efficiently.