PB Film

SERENA'S ON RO: NATIONAL COMMERCIAL CAMPAIGN IN PALM BEACH COUNTY

Young Hero, a Brooklyn-based creative agency, partnered with telehealth company Ro on a new national campaign with Palm Beach County resident Serena Williams addressing the stigma surrounding GLP-1 medication for weight loss.

The creative positions Williams, one of the most celebrated athletes in history, as a voice to reframe the conversation around treatment. The message emphasizes that weight management challenges are not a matter of willpower, but healthcare, underscoring the science behind GLP-1 therapies.

To support the campaign, Young Hero submitted a Shot No Permit (SNP) for a three-day production in Palm Beach County. Filming took place at a private residence in Jupiter and at First Presbyterian Church in Tequesta, where the team produced commercial spots, social media content, and still photography

The commercial is now airing nationwide, while images from the shoot are featured in New York’s Times Square and widely shared across social media, spotlighting both the brand and Palm Beach County as a backdrop for major productions.