PB Film

SERENA WILLIAMS SHINES IN NIKE, JACQUEMUS AD FILMED IN WEST PALM BEACH

Serena Williams participated in a video and photo shoot for the Nike x Jacquemus Spring 2024 collaboration at the Palm Beach County Convention Center. The partnership blends Jacquemus’ high-fashion brand aesthetic with Nike’s athletic innovation, to celebrate athletes, style and self-expression.

Williams, a longtime Nike ambassador, showcased exclusive pieces from the collection in this captivating shoot, which perfectly captured the seamless fusion of luxury fashion and sportswear. The visuals of the convention center served as the backdrop, creating a sophisticated and sporty atmosphere.

The FTC helped to facilitate the local production and ensure a smooth process for crew. The shoot also highlighted the County’s growing appeal as a top filming destination for fashion, entertainment, and high-profile projects.