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Newsletter Articles

RAIL SAFETY CAMPAIGN

Brightline launched a new rail safety campaign to educate the public that “stopping a bad decision is easy, stopping a train isn’t, - be safe, stay off the tracks” and invites viewers to sign a safety pledge.

Downtown West Palm Beach was selected as a location for one of the upcoming Brightline Public Service Announcements. The safety campaign focuses on three separate scenarios that feature different types of situations: a motorist who is considering driving around the gates, teenagers who contemplate beating an approaching train and a jogger who removes his headphones so he can hear the trains warning bells. The production company, No Parachute Films, out of Miami, brought a team of 40 people to set the scene and complete the work. Their new campaign will be driven through community partner initiatives and social channels, as well as school districts. The announcements will run through the launch of Brightline service to Orlando. Get onboard with rail safety and sign the pledge.