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Newsletter Articles

LINCOLN TEAMS UP WITH SERENA IN PBC

Lincoln Motors’ and brand ambassador Serena Williams along with PBC Environmental Resource Management, and The City of Riviera Beach recently collaborated on a commercial project titled Letting Go that was filmed during sea turtle nesting season.

The FTC worked together with city officials and PBCERM to ensure that the production did not have a negative impact on the local environment and required a sea turtle monitor and weight distribution platform to avoid ground penetration and protect any turtle eggs that may be below the surface of the sand. The result is a stunning Lincoln Motors commercial with Serena Williams, celebrating BlueCruise a new hands off, driver assisted technology.

Click to watch the commercial.