PB Film

IRONMAN TOUTS MORE SALT IN NEW TEA

LMNT, the brand behind the popular electrolyte drink mix, brought its “more salt, less additives” mindset to the County this past February with a commercial shoot. The video spotlights Ironman and triathlete Dixon McDonald as he powers through his daily training, biking, running and swimming that is fueled by LMNT.

Filmed across Lake Worth Beach and West Palm Beach, LMNT’s production showcased film-friendly locations in the County, including Lake Worth Beach Park, Dreher Park and Lake Lytal Aquatic Center.

The Palm Beach County Film & Television Commission worked in tandem with the LMNT production team, City of West Palm Beach, PBC Parks and Recreation and the Aquatic Center to coordinate logistics, secure permits, and help capture Dixon’s training routines on trails, roadsides and underwater.