PB Film

FTC RENEWS SOUTH FLORIDA DAILY PARTNERSHIP FOR A THIRD YEAR

Now in its third year, the FTC’s sponsored partnership with South Florida Daily on WFLX FOX 29 continues to showcase the vibrant personality of The Palm Beaches to viewers across Palm Beach, Martin, Okeechobee, Indian River and St. Lucie counties.

Reaching almost one million households, South Florida Daily is a weekday lifestyle program that highlights events, local businesses and community organizations. Airing Monday through Friday at 6 a.m. and noon, the show features curated segments from The Palm Beaches TV (PBTV) and delivers at least 30 promotional announcements each month. Beginning September 8, the broadcast will air at 6 a.m. and 1 p.m. to further expand its viewing demographic.

The partnership also extends online driving traffic to PBTV’s website and boosting initiatives led by the FTC’s agency partners on southfloridadaily.com. This media collaboration is one of the many integrated marketing approaches the FTC will embark on to amplify local stories and promote Palm Beach County, Florida as a premier destination.