PB Film

FLORIDA TOURISM HITS RECORD NUMBER

Governor Ron DeSantis’ office announced that Florida had a record 137.6 million visitors in 2022. And those record tourism numbers are having a big impact on Palm Beach County too! Discover The Palm Beaches, the county’s official tourism marketing agency, held a State of The Tourism Industry summit at the Eau Palm Beach Resort & Spa in Manalapan. At the event, which took place in February, Discover’s team announced that they recorded 9.1 million visitors to the county last year, up 31% from 2021. That translates to $1.4B in room night revenues, which generated $77.8 million in bed tax collections for the County, up 44% from the previous peak in 2019. Discover’s President & CEO, Jorge Pesquera, covered key areas of focus for the agency in 2023, including the evolution of the tourism brand architecture in alignment with other TDC agencies. Learn more about our vision to be a globally recognized destination by visiting the Tourist Development Council website.