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  • 75.1 °F
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  • Max 76 °F
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Newsletter Articles

DISCOVER THE PALM BEACHES NEW CEO

Discover The Palm Beaches (DTPB) announced that new President and Chief Executive Officer (CEO), Milton Segarra, has taken the helm following the retirement of industry veteran, Jorge Pesquera, who led the team for the past 16 years.

Segarra originally joined the organization as Chief Marketing Officer in 2022, leading the marketing team through the widest range of promotional efforts in the history of DTPB. His efforts positively influenced tourism in The Palm Beaches, hitting new visitation records. Moving forward, DTPB will launch a new marketing campaign, implement an accessibility plan and address sustainability issues while championing diversity, equity and inclusion initiatives.

PBC Film Commissioner, Michelle Hillery is “confident Milton will bring a collaborative and innovative spirit to the role and is looking forward to working together to market The Palm Beaches.”