PB Film
PB Film
PB Film
PB Film
PB Film
PB Film
Digital Media Specialist - Full Time
May 13, 2016
| Job Title: | Digital Media Specialist |
|---|---|
| Opening Date/Time: | Thu. 05/12/16 12:00 AM Eastern Time |
| Closing Date/Time: | Fri. 05/27/16 5:00 PM Eastern Time |
| Salary: | $21.29 - $31.94 Hourly $44,284.03 - $66,439.98 Annually |
| Job Type: | Full Time |
| Job Category: | Communications |
| Location: | City Hall, 100 E. Boynton Beach Blvd., Boynton Beach, Florida |
| Department: | City Manager |
The purpose of this classification is to perform responsible and independent work in support of the City's communications plan. Under general supervision of the Communications Manager, areas of assignment include, but are not necessarily limited to, developing, writing, editing, updating, managing, disseminating, monitoring and analyzing the City's public information communications on multiple digital and electronic media outlets.
| Manages current social media channels. Develops and executes new social media outlets, focusing on emerging trends and best practices. Posts daily content and related photographs and/or videos. Increases and engages followers utilizing innovative campaigns, contests, and incentives. Monitors and analyzes statistical data and provides detailed reports as requested. Develops and manages quality and accurate content, video, photos, maps, graphs, and other artwork for City's public facing website pages, maintaining consistency of message and formatting. Ensures consistent, interactive, easily navigable, visually appealing pages that reflect the City's branding image. Increases website usability, with optimal information and design. Utilizes online discussion forums and interactive tools that solicit information and feedback from the community and further engages the community in the City's mission. Constantly updates and edits content for Search Engine Optimization (SEO). Monitors and analyzes website statistical data and provides detailed reports as requested. Performs regular audit of all pages to ensure adherence to City's guidelines for branding and content. Coordinates regular reviews with departments in order to create and update web page content. Works closely with the City's ITS Webmaster. Writes press releases, articles, speeches, presentations, reports, letters, promotional materials and newseltters. Proofreads and edits. Produces and edits videos for online platforms including related scripts. Ensures messaging and design is consistent with the City's branding. Coordinates programming for the City governmental access channel, BBTV including but not limited to notices of events, job announcements, bid opportunities, road construction projects, emergency announcements, and other content as needed. Photographs and videotapes public meetings, programs, events, projects, staff and services; edits for use on digital platforms and in publications and presentations. Maintains image gallery. Assists with the design of electronic newsletters and develops content and visuals. Develops, builds and maintains email master list. Works closely with Departments, City Manager and City Officials to support and increase the City's brand. Maintains a comprehensive, current knowledge of applicable governmental public record laws. Remains current of new trends and advances in digital media through professional literature, affiliations, workshops and training sessions. Researches, purchases, and maintains electronic equipment, including, but not limited to, cameras, audio and video equipment, screens, PowerPoint projectors, speakers. Serves on Emergency Operations Center (EOC) Public Information Officer's Team. Operates a motor vehicle to attend meetings and other work related functions. Performs other related duties as required. |
| Minimum Qualifications: |
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| Bachelor's degree from an accredited college or university in digital media, marketing, journalism, communications, public relations, information technology, or a closely related field and three (3) years of experience in digital media, website development, television programming, broadcast journalism, marketing, communications, public affairs or public information. Must possess and maintain a valid Florida driver's license. |
| Supplemental Information: |
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Knowledge, skills, and abilities
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