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Industry Opportunities

Digital Media Specialist - Full Time

May 13, 2016

Job Title: Digital Media Specialist
Opening Date/Time: Thu. 05/12/16 12:00 AM Eastern Time
Closing Date/Time: Fri. 05/27/16 5:00 PM Eastern Time
Salary: $21.29 - $31.94 Hourly
$44,284.03 - $66,439.98 Annually
Job Type: Full Time
Job Category: Communications
Location: City Hall, 100 E. Boynton Beach Blvd., Boynton Beach, Florida
Department: City Manager

The purpose of this classification is to perform responsible and independent work in support of the City's communications plan. Under general supervision of the Communications Manager, areas of assignment include, but are not necessarily limited to, developing, writing, editing, updating, managing, disseminating, monitoring and analyzing the City's public information communications on multiple digital and electronic media outlets.

Manages current social media channels. Develops and executes new social media outlets, focusing on emerging trends and best practices. Posts daily content and related photographs and/or videos. Increases and engages followers utilizing innovative campaigns, contests, and incentives.  Monitors and analyzes statistical data and provides detailed reports as requested.
 
Develops and manages quality and accurate content, video, photos, maps, graphs, and other artwork for City's public facing website pages, maintaining consistency of message and formatting. Ensures consistent, interactive, easily navigable, visually appealing pages that reflect the City's branding image.
 
Increases website usability, with optimal information and design. Utilizes online discussion forums and interactive tools that solicit information and feedback from the community and further engages the community in the City's mission. Constantly updates and edits content for Search Engine Optimization (SEO).
 
Monitors and analyzes website statistical data and provides detailed reports as requested. Performs regular audit of all pages to ensure adherence to City's guidelines for branding and content. Coordinates regular reviews with departments in order to create and update web page content.
 
Works closely with the City's ITS Webmaster.
 
Writes press releases, articles, speeches, presentations, reports, letters, promotional materials and newseltters.  Proofreads and edits.
 
Produces and edits videos for online platforms including related scripts.

Ensures messaging and design is consistent with the City's branding.
 
Coordinates programming for the City governmental access channel, BBTV including but not limited to notices of events, job announcements, bid opportunities, road construction projects, emergency announcements, and other content as needed.
 
Photographs and videotapes public meetings, programs, events, projects, staff and services; edits for use on digital platforms and in publications and presentations. Maintains image gallery.
 
Assists with the design of electronic newsletters and develops content and visuals. Develops, builds and maintains email master list.
 
Works closely with Departments, City Manager and City Officials to support and increase the City's brand.

Maintains a comprehensive, current knowledge of applicable governmental public record laws.
 
Remains current of new trends and advances in digital media through professional literature, affiliations, workshops and training sessions.
 
Researches, purchases, and maintains electronic equipment, including, but not limited to, cameras, audio and video equipment, screens, PowerPoint projectors, speakers.
 
Serves on Emergency Operations Center (EOC) Public Information Officer's Team.
 
Operates a motor vehicle to attend meetings and other work related functions.
 
Performs other related duties as required.
 
Minimum Qualifications:
Bachelor's degree from an accredited college or university in digital media, marketing, journalism, communications, public relations, information technology, or a closely related field and  three (3) years of experience in digital media, website development, television programming, broadcast journalism, marketing, communications, public affairs or public information.
 
Must possess and maintain a valid Florida driver's license.
 
Supplemental Information:

Knowledge, skills, and abilities

  • Superior knowledge of business English, spelling and grammar. Superior editing and writing skills with the ability to understand and write about complex information.
  • Extensive experience utilizing technology and the Internet to increase market exposure.
  • Strong skills in the professional use of social media platforms, including, but not limited to, Twitter, Facebook, YouTube, Instagram, Pinterest, Foursquare, LinkedIn and Google +.
  • Strong skills in information design and information architecture, including layout and design for web pages and social media.
  • Knowledge of video production and editing; ability to complete video projects.
  • Knowledge in coordinating, writing, and programming government access television programming.
  • Demonstrated skills in graphic design.
  • Ability to research, analyze, interpret, and prepare accurate records, reports and recommendations.
  • Ability to be self-motivated, work independently in a fast-paced environment, managing multiple projects, deadlines and competing priorities, within budget. Ability to make decisions and solve problems.
  • Strong interpersonal skills. Ability to exchange or convey information to a diverse environment. Ability to establish and maintain effective working relationships, and interact, with elected officials, fellow employees, community organizations, other government agencies and the public in a positive manner. Ability to maintain a high level of professionalism, confidentiality, and tactfulness.  Ability to work and perform in team settings.
  • Skilled in the use of all computer applications, hardware, software and equipment related to performance of the essential functions of the job.
  • Ability to prepare clear, accurate and consistent messages communicating the City's goals, objectives, policies, strategic plans, and information through various digital platforms to a diverse customer environment.
  • Ability to effectively communicate with City Commission, City Manager, employees, governmental agencies, community organizations, City departments to coordinate work activities, review status of work, exchange information, or resolve problems.
  • Ability to understand quickly and accurately oral and written instructions and to complete assignments with minimal direction.
  • Ability to lift objects such as video equipment.

 
PHYSICAL & SENSORY REQUIREMENTS / ENVIRONMENTAL FACTORS
 
Physical Ability:  Tasks require the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight (15 pounds). Tasks may involve extended periods of time at a keyboard or workstation.
 
Sensory Requirements: Some tasks require the ability to perceive and discriminate visual cues or signals.  Some tasks require the ability to communicate orally.
 
Environmental Factors:  Essential functions are regularly performed in usual office conditions with rare exposure to adverse environmental conditions.

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