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Burt Aaronson South County Regional Park

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DICK'S SPORTING GOODS SHOOTS YOUTH CAMPAIGN IN PALM BEACH COUNTY

Palm Beach County steps into the national spotlight as the setting for Dick’s Sporting Goods Spring 2026 Youth Campaign, featured prominently across the brand’s Kids, Boys, and Girls homepages online. This kids photoshoot was captured in downtown West Palm Beach and at South County Regional Park in Boca Raton. In West Palm Beach, sleek architectural lines and sunlit walkways delivered a bold, modern aesthetic.

At South County Regional Park, energetic outdoor scenes highlighted confident, athletic movement and a sporty, active lifestyle. From vibrant urban environments to expansive recreational spaces, The Palm Beaches provided the perfect stage for a nationally visible campaign now front and center on Dick’s Sporting Goods’ website.

Locations manager Allan Ramos at Tatro Media Inc. (tatromedia) worked with the Film Commission to secure the locations.