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Newsletter Articles

COGNIZANT CLASSIC IN THE PALM BEACHES

The Honda Classic has been officially rebranded as the Cognizant Classic in The Palm Beaches. This longstanding PGA TOUR event returns to PGA National Resort’s Champion Course, February 26 – March 3, 2024. NBC’s Golf Channel will broadcast more than 20 hours of live coverage with The Palm Beaches on full display, receiving continuous plugs by commentators and analysts during the broadcast. “This is a significant and well-aligned partnership for us with the PGA TOUR as The Palm Beaches are recognized as Florida’s Golf Capital and a world-renowned golf destination,” said Milton Segarra, President & CEO of Discover The Palm Beaches. In 2023, the tournament attracted over 200,000 attendees to the area and generated over $40 million in economic impact.