PB Film

FOR IMMEDIATE RELEASE

CONTACT:

Austin Lee, 561-233-3124, [email protected]

The Cognizant Classic announces The Palm Beaches as presenting sponsor for South Florida’s premier PGA TOUR event

Tournament to be rebranded as the Cognizant Classic in The Palm Beaches

PALM BEACH GARDENS, Florida – Tournament officials announced today that The Palm Beaches have joined the Cognizant Classic as presenting sponsor, with the tournament being rebranded as the Cognizant Classic in The Palm Beaches. The longstanding PGA TOUR event returns to PGA National Resort’s Champion Course, February 26 – March 3, 2024.

“We are thrilled to welcome the Palm Beach County Tourist Developmental Council, Palm Beach County Sports Commission and Discover The Palm Beaches as the presenting sponsors for what will now be known as the Cognizant Classic in The Palm Beaches,” said Executive Director Joie Chitwood. “The support from this community and all of its constituents has played an incredible role in the longtime success of the tournament, and we are excited to work closely with everyone to deliver a tremendous experience for our fans in 2024.”

“I would like to give a warm welcome to Cognizant as the new title sponsor of this historic golf tournament,” said Vice Mayor Maria Marino. “PGA National has hosted this fan favorite and family friendly event for almost 17 years and has seen some fabulous finishes. As a resident and member of PGA National and the District 1 County Commissioner, I invite everyone to the new Cognizant Classic in the Palm Beaches. After all, Palm Beach County is the golf capital of the world.”

“This is a significant and well-aligned partnership for us with the PGA TOUR as The Palm Beaches are recognized as Florida’s Golf Capital and a world-renowned golf destination,” said Milton Segarra, President & CEO of Discover The Palm Beaches. “This tournament is a part of the history and DNA of PGA National Resort and of The Palm Beaches and we want to ensure that this legacy endures.”

“The Cognizant Classic in The Palm Beaches is more than just a premier PGA TOUR event; it's a celebration of Palm Beach County’s rich golf history and vibrant community, showcasing the best of The Palm Beaches to a global audience” said George Linley, Executive Director of the Palm Beach County Sports Commission. “We look forward to the 2024 Cognizant Classic in The Palm Beaches continuing to create unforgettable experiences for our visitors and residents.”

The newly rebranded Cognizant Classic in The Palm Beaches, has been a cornerstone of the PGA TOUR for over four decades. One of the largest sporting events in Palm Beach County, the tournament has a significant impact on the local economy. In 2023, the tournament attracted over 200,000 attendees to the area and generated over $40 million in economic impact. Since 2007, the event has found its home on The Champion Course at PGA National Resort, contributing significantly to the region's exposure and economic growth. The annual televised coverage on NBC and the Golf Channel draws over 16 million viewers annually, firmly establishing it as a key event in Palm Beach County's  event portfolio and a fixture in the world of professional golf.

With its rich history, star-studded champions, and tremendous impact on children's charities, the Cognizant Classic in The Palm Beaches will continue to showcase our region as Florida’s Golf Capital.

For more information on the Cognizant Classic in The Palm Beaches, please visit CognizantClassic.com.

###

About the Cognizant Classic in The Palm Beaches

The Cognizant Classic in The Palm Beaches, formerly The Honda Classic, has been a mainstay on the PGA TOUR for more than four decades. The tournament has a star-studded list of former champions and has made a massive impact on South Florida children's charities, with a record $7.2 million distribution to more than 100 philanthropic organizations in 2023 and 68.9 million over the past 42 years, including more than $53 million in the 17 years since the tournament moved to PGA National Resort. The money impacts the lives of more than 100,000 children annually.

About Cognizant
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant.  

About Palm Beach County Tourist Development Council

The Tourist Development Council (TDC) is an administrative and oversight organization providing support to the Tourist Development Council Board. The TDC oversees the marketing of Palm Beach County as a tourism destination and serves as an advisory group to the Board of County Commissioners in the area of tourism. The TDC works with four nonprofit organizations, Discover The Palm Beaches, the Cultural Council of Palm Beach County, the Palm Beach County Sports Commission, and the Palm Beach County Film & Television Commission along Palm Beach County Convention Center and Palm Beach County Environmental Resources Management Beaches and Shores program. Each of the agencies market Palm Beach County as a tourist destination in their area of specialty to increase visitation and attract events, attractions, as well as meetings and conventions to the area.

About Palm Beach County Sports Commission

The Palm Beach County Sports Commission is a private, not-for-profit organization contracted by Palm Beach County to promote and market the County as a sports and sports tourism destination. The Commission brings sporting events and activities to the County, enhances economic impact, stimulates bed tax revenues (primarily in the off-season), and maximizes utilization of County facilities. The Commission offers a full range of event service support, corporate partnerships, sponsorships, and a local membership program that supports its goals. Local, regional, national, and international marketing efforts are ongoing by the Commission with sports organizations and event owners. The Commission also produces sports-related programs for the residents of Palm Beach County including the annual Lou Groza Award program, the Palm Beach County Sports Hall of Fame, and the Kids Fitness Festival of the Palm Beaches. For more information on the Palm Beach County Sports Commission, go to www.palmbeachsports.com.

About Discover The Palm Beaches

Discover The Palm Beaches is the official 501(c)(6) not-for-profit, accredited tourism marketing organization that promotes the collection of 39 cities and towns commonly referred to as The Palm Beaches, which spans more than 2,300 square miles and boasts 47 miles of pristine beaches from Jupiter to Boca Raton . Tasked with growing visitation and the local tourism economy, the organization works year-round to bring travelers from around the state, country, and globe to visit Palm Beach County. The Palm Beaches have a rich history in hospitality as America’s First Resort Destination® and tourism is among Palm Beach County’s major industries, generating over $10 billion in economic impact during 2023.