PB Film

CANADA’S BREAKFAST TV COMES TO THE PALM BEACHES

More than a million Canadians woke up to a plate full of sunshine last month thanks to Discover The Palm Beaches. The week-long campaign, featured on Breakfast Television, included three-days of live packages from establishments throughout Palm Beach County, a social media campaign and a giveaway contest where one lucky viewer won a trip to The Palm Beaches. 

Breakfast Television is Canada’s longest-running morning show and the number one morning show in Toronto. According to Rogers Media, the production company behind Breakfast TV, viewers wake up every weekday to Hosts Dina Pugliese and Sid Seixeiro delivering “news
[people] can use in a fulfilled local and national format” with the help of the show’s co-hosts. 

Co-host Devo Brown, the show’s sports and entertainment specialist introduced  the Breakfast TV’s audience to three unique places in
the County: The Ben Hotel in West Palm Beach, Charlie & Joes at Love Street in Jupiter, and the Opal Grand Resort in Delray Beach. In addition to the live shots from these locations, Devo Brown led a social media blitz and giveaway contest that afforded viewers an opportunity to win a complimentary four-day, three-night stay at the Hilton West Palm Beach. Throughout the campaign, the show’s hosts talked about the abundance of beauty found throughout Palm Beach County as well as the delicious food that can be found in the region. Later, Clara Yan was revealed as the winner of the round-trip giveaway during a live segment.