PB Film

BOCA RATON BOWL REACHES MILLIONS OF HOMES

The 2024 Boca Raton Bowl between James Madison University and Western Kentucky University brought thrilling college football action to FAU Stadium on Dec. 18.

Known as “Boca’s Biggest Annual Outdoor Party,” the game was televised nationally on ESPN and broadcast on ESPN Radio and locally on ESPN Radio 106.3. The game has logged 10 successful years with cumulative viewership surpassing over 30 million households and total sponsoring value above $250M.

Bowl Week activities began Dec.14 with the arrival of the participating teams followed by welcome parties, luncheons and pep rallies. Boca Raton Bowl executive director Doug Mosley sits on the Board of the Palm Beach County Sports Commission, amplifying Palm Beach County’s (PBC) reputation as a premier destination for major sporting events. PBC also hosts the Cognizant Classic in The Palm Beaches golf tournament, Delray Beach Open tennis tournament, MLB Spring Training and many more.