Palm Beach County has sponsored a PSA campaign to encourage residents and guests to wear masks in public spaces to slow the spread of COVID-19. The multi-lingual campaign (English, Spanish, Creole) offers a series of public service announcements that will air on most local stations in the area, including network affiliates WPBF 25 (ABC), WPTV (NBC), WPEC (CBS-12), WXEL (South Florida PBS), as well as Ch.20, the county’s community access channel. Up to 20 total PSAs are being produced using a mix of graphics and on-location footage with storylines focused primarily on mandatory mask wearing, encouraging residents and visitors to cover their noses and mouths while in public spaces.
Sponsorship for the campaign is a collaboration between the Office of Public Affairs and the Palm Beach County Film and Television Commission. Frank Licari, actor/producer and host of the lifestyle series, On the Town in The Palm Beaches provides voiceover narration in both English and Spanish languages. West Palm Beach-based Ko-Mar Productions is producing, editing and distributing the PSAs. “We are honored to be a part of the county’s efforts to minimize the spread of COVID-19, and believe that televised PSA’s are an effective way to educate a large audience,” said Todd Kolich, President of Ko-Mar. For more information, visit discover.pbcgov.org.