FLORIDA BLUE TAKES OFF RUNNING

October 2, 2019

Florida Blue is one of the largest insurance providers in the United States, but they understand the appeal of establishing a “local” brand. In a recent commercial aimed to market to small business owners, Florida Blue selected Palm Beach County’s western community near the Everglades to set the scene of a quintessential “Florida” look. Utilizing South Florida Water Management District’s Harold A Campbell Public Use Area as a basecamp, production took place on a nearby roadway where actors jogged along wide open landscapes. Production made sure to coordinate all necessary precautions with Florida Fish & Wildlife experts to ensure the safety of both their crew and wildlife in the area. The commercial is now airing frequently on major television networks across the state, reaching millions of households. See more at floridablue.com.

 

 

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