The Palm Beaches are renowned for 47 miles of pristine coastline and sparkling Atlantic waters, which is a major draw for productions from around the world. Recently, several major brands have visited various beaches in Palm Beach County to capture still photography for upcoming ad campaigns and magazine covers, seeking a quintessential ideal summer backdrop.
Longitude Swimwear held their latest photoshoot in the Town of Palm Beach, poolside at Colony Hotel. The crew then ventured over to Riviera Beach for an oceanfront backdrop. Production details were coordinated by Longevity Brands out of Pennsylvania, who selected Palm Beach County as a backdrop to reinforce their mission to market the “best fitting swimsuit in the industry”. The same objective can be credited to Speedo brand, who utilized a private luxury mansion in Ocean Ridge for both residential poolside and private beach scenes for a family-oriented swimwear campaign.
The Colony Hotel in Palm Beach and Highland Beach in Boca Raton
While swim is “in,” top-tier fashion magazines like Vogue have also found The Palm Beaches make an ideal home for waterfront still photography, returning multiple times this year to shoot major celebrity talent on beaches in Boca Raton and Highland Beach. Keep up with production updates like these and more in PBC at facebook.com/freepermits, instagram.com/pbcfilmandtv and twitter.com/pbcfilmandtv.