Many of the world’s most iconic athletes call The Palm Beaches home, attracting big brands with celebrity endorsement commercials, photoshoots and more. So far in 2019, professional golfers, tennis stars and skateboarders alike have lured in productions to stay close to home, while production crews from wintry corners of the country have enjoyed the sunny skies, bright blue coastlines and year-round tropical weather of Palm Beach County.
Michelle Wie CoCo Gauff
Nike conducted a photoshoot with Jupiter resident and pro golfer Michelle Wie at Coral Cove Park in Tequesta. A crew of 40 worked on the production, showcasing the uniquely rocky beach at Coral Cove. The images will be used for Wie’s line of Nike Golf attire and accessories. New Balance selected Delray Beach as its backdrop for video and stills to be used on their social media pages and website featuring 14-year old tennis prodigy Cori “CoCo” Gauff. As the fifth-youngest winner of the French Open girls’ tournament, CoCo has made a big name for herself but stays grounded with family time and daily practice at Pompey Park in her hometown of Delray Beach. A popular tech product recently got double the endorsement with both tennis legend Serena Williams and famous skateboarder Leticia Bufoni showing off their skills at BallenIsles Country Club and Gardens Skate Park in Palm Beach Gardens. Keep up with production updates in PBC at facebook.com/freepermits, instagram.com/pbcfilmandtv and twitter.com/pbcfilmandtv.