HONDA CLASSIC FANBASE GROWS WITH NEW DISTRIBUTION

March 7, 2019


Caption: PGA National's Bear Trap

The Honda Classic continued to draw impressive crowds at The PGA National Resort & Spa February 25 - March 3, 2019. Over 200,000 fans came out to witness one of the PGA Tour’s most exciting events. Viewers were able to watch the tournament Thursday through Sunday on the Golf Channel and NBC Sports for over 16 hours of live coverage, along with repeat airings Sunday evening and Monday against The Palm Beaches backdrop.

For the first time ever this year, the fan experience was recorded live in a new show called Honda Classic All Access, which aired on The Palm Beaches TV on March 1 and 2, some of the tournament’s most popular days. Honda Classic All Access was the first live event launched on The Palm Beaches TV mobile app, released last month. “We are constantly improving the fan experience and airing on The Palm Beaches TV was an incredibly creative way to showcase the experience of Honda Classic,” said Ken Kennerly, Executive Director of Honda Classic. Viewers were able to watch coverage of what takes place off the greens and behind the ropes to get a real inside look at the tournament. Hosts interacted with attendees to learn what brought them to the Honda Classic. The Palm Beaches TV aired eight hours of coverage and distributed the content to over 2500 hotel rooms in Palm Beach County. Viewers also watched online at ThePalmBeaches.TV, the newly launched mobile app, on Roku, via the Palm Beach County Sports Commission’s Facebook page and the Honda Classic Facebook page. This incredible distribution effort brought The Palm Beaches and the Honda Classic to new audiences! Tune into the ThePalmBeaches.TV.

 

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