July 5, 2018

Italian car brand Alfa Romeo recently conducted a photoshoot for marketing assets at the West Palm Beach waterfront, utilizing the picturesque background for their luxury brand of sports cars. Alfa Romeo is known for sporty vehicles and has been involved in car racing since 1911, with their modern designs emphasizing performance in combination with historical tradition.

The Guilia Model

Showcasing the Stelvio and Guilia models, Tom Roche Photography out of Michigan coordinated the logistics and artistic vision of the photoshoot, scouting several locations within West Palm Beach before landing on the perfect fit along Flagler Drive from Almeria Road to Sunset Road. The production team worked with the City of West Palm Beach Police Department for intermittent traffic control on the day of production to ensure safety along the busy roadway. Keep an eye out for these new image assets at


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