April 9, 2018

As the star of the new Lincoln Navigator ad campaign, Serena Williams shares a variety of personal stories as she drives along the picturesque roadways of her hometown in The Palm Beaches. From being pregnant during her win at the Australian Open, to nicknaming her first Navigator “Ginger” as a teenager, Serena gets sentimental while scenes of the Flagler Drive Waterfront and the Jupiter Federal Bridge shine across her driver side window. From West Palm Beach up to Jupiter, the driving sequence for each commercial spot was coordinated through the efforts of the Florida Department of Transportation, Florida Highway Patrol, Town of Jupiter, Town of Juno Beach, City of West Palm Beach, and several departments within each municipality collaborating to make this production possible. Check out each of her unique stories on Lincoln’s Youtube Channel at


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