The Palm Beaches’ Tourism Industry Breaks Another Visitation Record!

August 21, 2018

The Palm Beaches’ Tourism Industry Breaks Another Visitation Record
4.3 Million Visitors in First Six Months of 2018

WEST PALM BEACH, Fla. (August 21, 2016) – Discover The Palm Beaches (DTPB), the official tourism marketing corporation for Palm Beach County, announced that a record-breaking 4.3 million travelers visited the region between January 2018 through June 2018. Visitation was comprised of 3.92 million domestic visitors and 413,000 international visitors. This is a 2.1 percent increase in visitation from the same time-period, year-over-year.  
The top five domestic markets of origin included New York (659,000; 2 percent increase), Miami/Fort Lauderdale (415,400; 2 percent increase), Orlando (293,000; 16 percent increase), Baltimore-D.C. (177,000; 1 percent increase) and Boston (149,600; 4 percent increase). Visitation from international markets also showed increases from Canada (203,600; 2 percent increase), the United Kingdom (19,800; 9 percent increase), Brazil (15,100; 11 percent increase), Colombia (10,100; 3 percent increase), France (8,700; 12 percent increase), Mexico (4,700; 9 percent increase) and Australia (3,300; 20 percent increase).  
Jorge Pesquera, president and CEO of DTPB said, “We are proud to announce that Palm Beach County welcomed a record-breaking 4.3 million visitors during the first half of 2018. These figures are indicative of our impactful global marketing and sales programs, which are seeing success due to the collective teamwork between our staff, agency representation and the support from our tourism partners. The development of a new stakeholder-centric strategic plan and a clear vision has renewed DTPB’s team commitment to continuing this momentum, as we strive towards another record-breaking milestone of visitors by the end of 2018.”
The 2.1 percent increase in visitation solidifies that the collaborative marketing, group sales and event initiatives implemented by DTPB’s marketing and sales departments, partner entities and Tourist Development Council agencies increasingly inspire travelers from all around the world. Several events and promotions can be attributed to this bump in visitation, including DTPB’s implementation of a pilot Google program, which has generated more than 6.9 million views to refreshed images of the destination; DTPB facilitated and serviced 250 events at area hotels and specialty venues, with an average attendance of 290; the initiation of MOSAIC (Month of Shows, Art, Ideas and Culture) in May, led by the Cultural Council of Palm Beach County; the Honda Classic at PGA National Resort & Spa, which attracted a record-shattering 224,642 spectators; and the Film & Television Commission’s support with the production of commercials and photoshoots for prominent brands such as Lilly Pulitzer, McDonald’s, Beats Headphones, Vogue, Sperry, Chase Bank and Michael Kors - all utilizing The Palm Beaches as their backdrop, amongst several other initiatives.
The Palm Beaches tourism industry has shown continuous growth over the past eight years, growing twotimes faster than the state of Florida. In 2017, the tourism industry welcomed 7.89 million visitors, which generated $4.7 billion in direct visitor spending and supported more than 70,000 jobs. As a result, the tourism industry generated $101.2 million in local sales tax revenue returned to Palm Beach County and $141 million in local property taxes, which funds essential community programs and services such as schools, public safety, infrastructure, arts and culture, and environmental initiatives.  
Source: Figures reported have compiled by Discover The Palm Beaches’ Research Department, using data extrapolated from VisaVue® and other independent research sources such as Florida Department of Revenue, STR, Euromonitor, TNS and Tourism Economics.
About Discover The Palm Beaches

Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official 501(c)(6) not-for-profit tourism marketing corporation that promotes the collection of 39 cities and towns commonly referred to as “The Palm Beaches,” which spans more than 2,300 square miles and 47 miles of pristine, golden beaches from Boca Raton to Jupiter and Tequesta. Tourism is among Palm Beach County’s major industries, generating $4.7 billion in direct visitor spending and supporting 70,000 jobs with an economic impact of about $7 billion. Once recognized as a tropical escape for elite travelers in the late 1800s, America’s First Resort Destination® is making its resurgence as The Best Way To Experience Florida®, welcoming a record-breaking 7.89 million people in 2017. The Palm Beaches are home to nearly 17,000 hotel rooms, ranging from historic resorts to boutique inns. The destination features more than 100 family-friendly attractions, world-class luxury and antique shopping experiences, 125 miles of peaceful waterways for on- or in-the-water activities, 160 artificial reefs that line the Atlantic Ocean’s Gulf Stream current, 160 golf courses, award-winning restaurants and a thriving entertainment scene boasting more than 200 art and culture organizations.  
Situated along I-95, The Palm Beaches are also home to Palm Beach International Airport (PBI), with more than 200 daily direct flights to 27 domestic and international destinations in the United States and Canada. The Palm Beaches are also conveniently located next to Fort Lauderdale-Hollywood and Miami International airports, each one only an hour away. In addition, with the new Brightline train, transportation into The Palm Beaches from Fort Lauderdale and Miami is even faster and more convenient – with an additional connection to Orlando coming soon.  
For more information about The Palm Beaches, visit and connect on social media via Facebook, Twitter and Instagram @PalmBeachesFL, YouTube at Discover The Palm Beaches and the hashtag #ThePalmBeaches. Tune-in to The Palm Beaches TV for 24/7 streaming content of the destination’s hotels, attractions, restaurants and experiences.   

Ashley Svarney,
Senior Director of Public Relations & Social Media Discover The Palm Beaches
Office: +1 561-233-3030; Cell: +1 954-592-6683

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